What’s a Local Citation?

A local citation is any online mention of the name, address, and phone number for a local business. Citations can occur on local business directories, on websites and apps, and on social platforms. Citations help Internet users to discover local businesses and can also impact local search engine rankings. Local businesses can actively manage many citations to ensure data accuracy.

What are the components of a local citation?

The core components of a citation are a company’s name, address, and phone number (NAP) and can also include a reference or link to a designated page of the company’s website. In addition to this, a citation may incorporate some or all of the following elements:

  • Business categories
  • Hours of operation
  • Driving directions
  • Business description
  • Images
  • Videos
  • Payment forms accepted
  • Geo-coordinates
  • Reviews
  • Owner responses
  • Taglines
  • Links to social and other forms of media
  • Email addresses
  • Fax numbers
  • Alternate phone numbers
  • Attributes

Which Citation Site or Online Directories are best?

Online directories (often referred to as ‘citation sites’) are crucial for local search optimization, and our recent research shows that consumers lose trust in businesses with inaccurate business listings. But which online business directories and citation sites are the best? That is a very tough question to answer. There are a 1000+ directory sites and even more categories.  The citation sites below are some of the best, but only a small sample of what’s available on the internet.

Our local citation service means you lose the worry and we do the work

We have over 1,600 national, local, and niche citation sites in our database.  We submit to important sites including:

Google My Business
Bing Local
Apple Maps

We push your data to thousands of online business directories, mobile apps and mapping services worldwide

We handle data distribution to important Local Data Aggregators who supply your data to a wide distribution network, allowing you to reach thousands of customer touch points.

  • Neustar Localeze
  • InfoUSA
  • Acxiom
  • Factual*

ViralWeb helps you take control of your online business listings and makes your local SEO rankings soar.

Let our in-house team of citation building specialists handle all aspects of your citation needs and boost your local authority in Google:

  • Manual citation clean-up (fix NAP errors)
  • Build new, accurate citations
  • Distribute data via Local Data Aggregators
  • Create GoogleMyBusiness + Bing local listings
  • Remove duplicate citations

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